The campaign was produced over two days with a 12-person crew, delivering a full photographic series, a one-minute brand film, and five vertical videos for social platforms. Shot in the Paris region, the production included traditional Mongolian yurts sourced specifically for the project. A custom soundtrack was composed to reinforce the brand’s cultural roots and shape the film’s tone. Border. oversaw the entire process, from strategic conception to production and post-production, ensuring a cohesive execution across all mediums.

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