Édito
Commercial
Direction Artistique
Contenu Digital
Film
Musique Originale
Photographie
Luxury inspired by nature.
Yakshmere Horizons positions Maison Tergel at the intersection of French art de vivre and Mongolian heritage. The goal was to translate this positioning into a clear visual language, anchored in a natural environment that reflects the brand’s foundations. The campaign also highlights the craftsmanship behind Tergel’s pieces, an essential marker of quality in a fast-moving industry.
Behind the lens.
The campaign was produced over two days with a 12-person crew, delivering a full photographic series, a one-minute brand film, and five vertical videos for social platforms. Shot in the Paris region, the production included traditional Mongolian yurts sourced specifically for the project. A custom soundtrack was composed to reinforce the brand’s cultural roots and shape the film’s tone. Border. oversaw the entire process, from strategic conception to production and post-production, ensuring a cohesive execution across all mediums.
Photographer: Thibault Roy - Suna
